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Hydra Serum Foundation

Get fresh-looking skin with this vitamin infused Hydra Serum Foundation. A breathable formula that leaves skin looking glowy and feeling hydrated. A vegan formula infused with skin-loving hyaluronic acid, glycerine, vitamin E & B5. The serum texture glides onto skin, for a non-greasy weightless finish that covers uneven skin tone, blemishes and dark circles. This is your answer to fresh looking and feeling skin all year round.


How to use:  

  1. Apply after moisturising skin, and applying a makeup primer if desired
  2. Add 1 pump of product to the back of your hand then use a brush, fingertips or damp beauty sponge to apply to face
  3. Blend upwards and outwards from the centre of your face, ensuring you go up to the hairline and down onto the neck for a natural finish 



  • Infused with Hyaluronic acid, Glycerin, Vitamin E, vitamin B5
  • Medium coverage
  • Weightless, breathable finish
  • Leaves skin feeling hydrated
  • Subtle glowy finish
  • Covers uneven skintone, blemishes & dark circles
  • Vegan formula


1 Rose Porcelain
2 Porcelain
3 Ivory
4 Extra Fair
5 Fair
6 Cashew
7 Biscuit
8 Beige
9 Light Vanilla
10 Buttermilk
12 Toffee
14 Medium Caramel
16 Cocoa
18 Dark Mocha
20 Café
- +



Aqua, Dimethicone, Silica, Glycerin, Isododecane, PEG-10 Dimethicone, Phenoxyethanol, Dimethicone/Vinyl Dimethicone Crosspolymer, Disteardimonium Hectorite, Imidazolidinyl Urea, Caprylyl Glycol, Chlorphenesin, Triethoxycaprylylsilane, Trimethoxycaprylylsilane, Sodium Hyaluronate, Disodium EDTA, Panthenol, Tocopheryl Acetate, Helianthus Annuus Seed Oil, Lactobacillus Ferment Lysate, Talc, Leuconostoc/Radish Root Ferment Filtrate, Populus Tremuloides Bark Extract, Isopropyl Alcohol, Tocopherol [+/-CI 77891, CI 77492, CI 77491, CI 77499].

*Ingredients lists are subject to change. For most recent ingredient list, please refer to product packaging.

Customer Reviews

Based on 9 reviews

Difficult to get a good reasonable vegan this price range this was very good...if you want the works then you have to pay the extra...

Fab for dry skin

As an older lady (53) with dry skin i needed a foundation that didnt sit in any faint lines and that looked natural. This is a fab medium coverage foundation. Silky and smooth. Blends easy with fingers. A small amount goes a long way. Leaves a velvety, clean looking skin with no need for a setting powder, which is a good thing for older skin types. If you want a fresh even base, go for this foundation. Its not for those wanting a full coverage but that is exactly what i didnt need. Great item for the money.


Bought this after trying lots of different testers. The shade match is perfect but the actual foundation itself isn't great. It sits on my skin and is very noticeable in pores and wrinkles even with primer. It doesn't blend very well and has made my skin very dry.

Shows quality doesn’t have to be unaffordable

It does what it says on the tin, it is a comfortable foundation with good coverage. I expected to be runny, however it is a relatively thick formula. It does get a little oily on me towards the end of the day but I have yet to find a foundation that doesn’t. For the price, coverage and cruelty free credentials this is a really good foundation.



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