ARE YOU OUR NEXT

REAL LIFE BEAUTY STAR?

REAL LIFE BEAUTY REAL LIFE BEAUTY

Real life

Beauty

We're returning with our third Real Life Beauty Casting Call, and this year it's bigger, bolder and more real than ever. After the amazing response to our first casting in 2024, we're once again on the hunt for the next faces of Real Life Beauty to feature across our social channels.

This time we're teaming up with Superdrug, our valued retail partner who shares our mission to make beauty accessible, inclusive and fun for everyone. Together, we're bringing the Real Life Beauty casting call even closer to the community, giving more people the chance to step forward, share their stories, and be part of our campaign.

SEE OUR CAMPAIGN

Real life

Beauty

SEE OUR CAMPAIGN

Real life

Beauty

SEE OUR CAMPAIGN

Real life

Beauty

SEE OUR CAMPAIGN

Everyone is welcome as long as you are 18 or over.

📍 Join us in person at Superdrug Presents for a chance to take part in our in person open casting experience 30th April – 4th May, or
📱 enter online via the Superdrug Community Hub. Entries are open from 30th April – 18th May.

What is Real Life Beauty?
It's the beauty in everyday moments, the confidence in your go-to look, getting ready with friends, a quick touch-up before heading out, or the moment you feel most like yourself. Real looks. Real routines. Real people. No filters required. 🚨✨

How will the application work at superdrug presents?

Head over to our stand and you'll be guided by our on staff on hand to guide you through the experience. We will aim to see as many people as possible on the day, however due to Superdrug Presents being a very busy event we may not be able to see everyone. Although do not fear you can still enter online via the Superdrug Community Hub.

Once you enter our stand at Presents, you'll be invited to have your picture taken and be asked a range of questions by the Collection team which will be recorded and reviewed at a later date by panel. Please see the questions you may be asked below, please feel free to think about these answers before attending the casting:

Question 1: What Collection product is your favourite and why?
Question 2: What does Real Life Beauty mean to you?

Following the casting, our Real Life Beauty panel will review the materials from the open casting at a later date and select winners. The winners will be contacted and offered the prize to feature in the campaign and star in our socials. Once accepted, the winners will be announced on Collection Cosmetics social media pages mid June 2026.

Not only will you feature in Collection Cosmetics next campaign and be a star on our socials, but you'll also win a goodie bag of Collection Cosmetics makeup and a receive a £300 voucher of your choice and a year supply of Collection Cosmetics makeup! You'll also have exclusive access to all Collection launches and have invites to selected Collection events.

FAQ

Please use our FAQs for help with your order.

How do I apply?

Join us in person at Superdrug Presents for a chance to take part in our in person open casting experience 30th April – 4th May, or enter online via the Superdrug Community Hub. Entries are open from 30th April – 18th May.

Who can apply?

You do not need previous experience to enter the open casting. Collection Cosmetics wants to see a wide variety of people and welcomes applications from anyone over the age of 18. While no experience is needed, it is recommended that you are comfortable having your photo taken and speaking in front of the camera, due to the nature of this opportunity.

What happens once I have submitted my application?

Once your application is submitted either in person at Superdrug Presents or online via the Superdrug Community Hub, our Real Life Beauty panel will review the materials from the open casting at a later date and select winners.

Where and when will the casting be?

How will we make sure the process is unbiased?

The Real Life Beauty panel will be committed to ensuring that the final group chosen represents our diverse community, the panel is formed from past Real Life Beauty Cast members who will remain unbiased. Their decision will be influenced by your passion to be involved in the campaign, how you present in front of the camera and your response to the questions asked.

How will I find out if I have been chosen for the campaign?

An email will be sent to the final cast to let them know they have been successful by 30th May 2026. Once confirmed, the winners will be announced via Collection Cosmetic’s social channels during June. Due to the expected high number of applicants, those that do not receive an email have been unsuccessful, on this occasion.

If I am chosen to be part of the campaign, what will I receive?

The winner(s) of the casting will be invited to take part in Collection Cosmetic’s social media campaigns including a photoshoot in June 2026, images and videos will appear in the beauty brand’s marketing channels. As well as this, the successful candidate will also receive a year’s supply of Collection goodies and a £300 voucher of your choice.

If chosen, when will I be needed?

The final dates are still to be confirmed, however, you will be given plenty of notice to make any arrangements needed.

What will the campaign involve and how will images/video content be used?

If chosen you will be one of the faces of Collection Cosmetic’s cast, you’ll be asked to create a range of social content that will be used across Collection Cosmetic’s marketing channels, including but not limited to; PR, organic and paid social media, out of home advertising, Collection Cosmetic’s website, retailer’s websites (such as Boots and Superdrug).

Is the ban on filters still in place?

Yes. Collection Cosmetics launched its Real You campaign in 2021, which saw the beauty brand celebrate the real side of beauty as it became one of the first makeup brand to publicly ban filters across all of its branded content by adding a ‘no filter clause’ to all of its influencer and makeup artist (MUAs) contracts. Aiming to encourage people to step away from portraying unrealistic standards set through the use of filters. This means that if you are selected for the Real Beauty Campaign, none of the images used for the campaign will be edited and you will not be able to edit them if posting on your social channels.

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