Real Life Beauty Casting | Collection Cosmetics

Our third Real Life Beauty Casting Call brought together another incredible community of people ready to celebrate beauty as it really is.
Thank you to everyone who entered and helped bring Real Life Beauty to life once again!

🎀 What is Real Life Beauty?
Real Life Beauty celebrates real people, real routines and real confidence. It's about the beauty found in everyday moments, without filters, unrealistic expectations or pressure to be anything other than yourself. Because beauty should work with you, not against you.

⭐ Be part of our next campaign
Missed this year's casting? Don't worry, Real Life Beauty will be back.

Keep an eye on this page and follow Collection Cosmetics on social media for updates on future casting calls, behind-the-scenes moments and your chance to be part of our next campaign.

It's the beauty in everyday moments, the confidence in your go-to look, getting ready with friends, a quick touch-up before heading out, or the moment you feel most like yourself. Real looks. Real routines. Real people. No filters required. 🚨✨

Our 2026 Real Life Beauty Casting Call has now closed.

Thank you to everyone who applied and joined us for this year's casting experience. We'll share details of our next casting call right here, so check back soon or follow Collection Cosmetics on social media to be the first to know when applications reopen.

You do not need previous experience to enter the open casting. Collection Cosmetics wants to see a wide variety of people and welcomes applications from anyone over the age of 18. While no experience is needed, it is recommended that you are comfortable having your photo taken and speaking in front of the camera, due to the nature of this opportunity.

Once your application is submitted either in person at Superdrug Presents or online via the Superdrug Community Hub, our Real Life Beauty panel will review the materials from the open casting at a later date and select winners.

Our 2026 Real Life Beauty Casting took place in London, bringing together an incredible community of people ready to celebrate Real Life Beauty.

Missed this year's casting? Don't worry. We'll share details of our next casting call right here, so keep checking back or follow Collection Cosmetics on social media to be the first to know when applications open.

The Real Life Beauty panel will be committed to ensuring that the final group chosen represents our diverse community, the panel is formed from past Real Life Beauty Cast members who will remain unbiased. Their decision will be influenced by your passion to be involved in the campaign, how you present in front of the camera and your response to the questions asked.

An email will be sent to the final cast to let them know they have been successful by 30th May 2026. Once confirmed, the winners will be announced via Collection Cosmetic’s social channels during June. Due to the expected high number of applicants, those that do not receive an email have been unsuccessful, on this occasion.

The winner(s) of the casting will be invited to take part in Collection Cosmetic’s social media campaigns including a photoshoot in June 2026, images and videos will appear in the beauty brand’s marketing channels. As well as this, the successful candidate will also receive a year’s supply of Collection goodies and a £300 voucher of your choice.

The final dates are still to be confirmed, however, you will be given plenty of notice to make any arrangements needed.

If chosen you will be one of the faces of Collection Cosmetic’s cast, you’ll be asked to create a range of social content that will be used across Collection Cosmetic’s marketing channels, including but not limited to; PR, organic and paid social media, out of home advertising, Collection Cosmetic’s website, retailer’s websites (such as Boots and Superdrug).

Yes. Collection Cosmetics launched its Real You campaign in 2021, which saw the beauty brand celebrate the real side of beauty as it became one of the first makeup brand to publicly ban filters across all of its branded content by adding a ‘no filter clause’ to all of its influencer and makeup artist (MUAs) contracts. Aiming to encourage people to step away from portraying unrealistic standards set through the use of filters. This means that if you are selected for the Real Beauty Campaign, none of the images used for the campaign will be edited and you will not be able to edit them if posting on your social channels.