Earlier this year, we brought Real Life Beauty to Superdrug Presents, giving visitors the chance to discover Collection in person and apply to be part of our next Real Life Beauty campaign.
With over 500 people applying during the event and thousands more stopping by our stand, it quickly became one of our biggest and most exciting community events to date. From discovering new beauty favourites to sharing stories and meeting the Collection team, it was a weekend we'll never forget.
OUR BIGGEST
CASTING YET
Real Life Beauty is all about celebrating beauty as it really is.
That's why we weren't looking for professional models. We wanted real people with real routines, real confidence and their own unique take on beauty.
Seeing so many people step forward was genuinely inspiring. Whether they came with friends, family or on their own, every application reminded us why Real Life Beauty sits at the heart of everything we do.
MORE THANMAKEUP
Superdrug Presents was about so much more than discovering new products.
Visitors had the chance to explore our latest launches, chat with the Collection team, try out beauty favourites and experience the brand up close.
We loved hearing about your everyday makeup routines, your Collection must-haves and the products you couldn't wait to get your hands on. Those conversations are what make events like this so special and continue to inspire everything we do.
THANK YOU
To everyone who visited our stand, entered the casting call or simply stopped by to say hello, thank you.
Events like Superdrug Presents remind us what Collection is all about: creating beauty for real people, real routines and real life.
We loved meeting so many of you and can't wait to see you at our next event. 💗
MEET THE
CASTING
Over 500 applications later, our Real Life Beauty 2026 cast is here!
Take a look at the incredible people selected to represent Collection and see the campaign on Instagram.
