This summer, Collection Cosmetics brought the Makeup Bag Essentials pop-up to shopping centres across the UK, giving beauty lovers the chance to discover our latest launches, meet the team and get a little closer to the world of Collection.
From London to Sheffield, our giant Collection Makeup Bag quickly became the star of the show, creating the perfect backdrop for selfies, product discoveries and plenty of beauty chats along the way.
MORE THAN JUST A POP-UP
Our Makeup Bag Essentials experience was all about celebrating the products people reach for every day.
Visitors could explore some of our latest beauty favourites, discover new launches and chat to the Collection team about everything from makeup must-haves to everyday routines.
Anyone purchasing a Collection product in Superdrug could also claim one of our limited edition Collection makeup bags, complete with a few extra beauty treats inside.
It was the perfect excuse to try something new, top up your favourites and leave with a little something extra.
MEETING OUR COMMUNITY
The products may have brought everyone to the stand, but it was the people who made every stop so memorable.
We loved meeting so many of you, hearing about your go-to Collection favourites, seeing what was already in your makeup bags and chatting about the products you couldn't wait to try next.
Those real conversations are what Collection is all about. No pressure, no perfection, just beauty that fits into everyday life.
REAL LIFE BEAUTY WHEREVER YOU ARE
Whether you stopped by to discover a new favourite, snap a photo with our giant makeup bag or simply say hello, thank you for being part of it.
Every pop-up was a reminder that makeup is personal. It's part of morning routines, weekends away, after-work plans and everything in between. That's exactly what inspires Collection to create products made for real life.
SEE YOU SOON...
A huge thank you to everyone who visited us during our Makeup Bag Essentials pop-up.
If you missed us this time, don't worry. Keep an eye on our social channels and News page to see where Collection will be popping up next. We can't wait to see you there. 💗
