How do I choose the right shade /how do I identify my skin tone and undertone? Can you share what yours are and what shade you’d choose as a result?
Picking the right shade of foundation sounds like a daunting ordeal but I promise it’s not. Identifying your undertone is a super useful as a start! As a very brief guide, people with cool undertones have a pinky/blue hint to their skin, warm tones mean you have a yellow/red or orange hint and neutral is somewhere in between but can look a bit olive or grey depending on your skin tone. Another way is to check out the veins on your wrist! If they appear blue or purple, you likely have cool undertones, while green veins suggest warm undertones. If your veins are a mix of both or hard to distinguish, you may have neutral undertones. Additionally, people with cool undertones tend to suit silver jewellery, while warm undertones are flattered by gold. Neutral undertones often suit both.
What is your favourite technique to apply foundation?
I think warming the product up in the tips of the fingers and working into the skin slowly for light coverage is the way to go! If not that, then pumping a small amount onto the back of my hand and blending into the skin with a medium sized brush that isn’t too dense. No matter how you apply foundation I think little by little to build your desired finish is the way to go.
How does the Lasting Perfection formulation compare to high-end formulations?
This foundation competes with the big gals. What do you want out of high-end foundation? Long lasting...High coverage…lightweight…skin care benefits? We got them all, and don’t just take our word for it. We consumer tested both of our foundations on 100 people who agreed that our foundations last 24+ hours and have a lightweight feel. We also have packed them full of skin care benefits. You don’t have to compromise, you can get that luxury feeling product with a Collection price.
Will my skin type determine whether I should go for Satin or Matte?
Generally, I would advise people with normal to oily skin to wear the matte foundation, and those with more normal to dry skin to wear satin. This is purely from an active ingredient point of view, but the actual finishes of the product work on all skin types. We made sure that when we formulated these foundations, that they would work no matter your skin type.
What are your three favourite things about the new Lasting Perfection foundation?
Hmm tricky, because I they are so damn good, but I would have to say…
Skin feel
How lightweight they both are
The finishes are just, mwah!