MATTE,
BUT MAKE IT SOFT
This is not the flat, powdery matte of makeup past. The new version is softer, smoother and much more wearable.
Think blurred skin, a velvety flush, shine kept where you want it and colour that still feels fresh. The finish is matte, but the overall look still has dimension.
Soft, blurred and velvety, this is matte with a much better attitude.
THE SOFT MATTE
LINE UP
THE BLUR STARTS HERE
Matte Blur Primer
For smoothing the look of skin texture, minimising the appearance of pores and helping keep shine under control.
THE MATTE BASE
Lasting Perfection Matte Foundation
For lightweight, buildable coverage with a smooth matte finish and up to 24 hours of wear.
THE VELVET FLUSH
Velvet Cream Blusher in Raspberry Ripple
For a soft pop of colour with a creamy texture that settles into a lightweight demi matte finish.
THE SOFT FOCUS SET
Blurring Powder
For setting makeup, evening the look of the complexion and keeping shine in check with a natural soft focus finish.
THE FINAL LOCK IN
Matte Grip Setting Spray
For helping makeup stay put for up to 16 hours while keeping the finish smooth, blurred and fresh.
THE VELVET LIP
Soft Matte Lipstick
For comfortable matte colour with a soft focus finish and a creamy, velvety feel.
THE SOFT MATTE
MAKEUP ROUTINE
STEP 1:
START WITH THE BLUR
Matte Blur Primer
Soft matte starts before the foundation even goes on.
Apply a small amount of Matte Blur Primer to clean, moisturised skin, focusing on areas where you want a smoother look or where shine tends to appear first.
The lightweight formula is infused with niacinamide and helps minimise the appearance of pores, smooth the look of skin texture, and create a soft-focus base for makeup.
You can use it all over or keep it targeted through the centre of the face. Either way, consider the blur officially switched on.
Collection tip:
A little goes a long way. Smooth it in, give it a moment to settle and let the primer do its thing.
STEP 2:
BUILD THE SOFT MATTE BASE
Lasting Perfection Matte Foundation
Now for the base that keeps things polished without feeling heavy.
Apply Lasting Perfection Matte Foundation using your fingertips, a brush or a sponge, then build the coverage only where you want a little more.
The lightweight formula gives buildable coverage and helps blur the look of blemishes, redness, dark spots and texture. It also contains niacinamide to help control excess oil, plus vitamin E and glycerin to help keep skin feeling comfortable.
With SPF 30 and up to 24 hours of wear, this is a matte that knows how to behave.
Collection tip:
Start in the centre of the face and blend outwards. More coverage where you want it, lighter everywhere else.
STEP 3:
BRING BACK THE COLOUR
Velvet Cream Blusher in Raspberry Ripple
Matte skin still needs a little life, and Raspberry Ripple understood the assignment.
Tap a small amount onto the apples or higher points of the cheeks, then blend it out with your fingertips, a brush or a sponge.
The cream to powder formula melts into the skin before settling into a lightweight, velvety demi matte finish. It gives the complexion a fresh flush of colour without turning the look overly glossy.
Keep it soft or build it up if you want the raspberry to have its main character moment.
Collection tip:
Add a little at a time. Velvet flush, yes. Accidental full cheek takeover, maybe not.
STEP 4:
SET THE SOFT FOCUS FINISH
Blurring Powder
This is where everything starts to look extra smooth.
Sweep Blurring Powder lightly over the skin with a powder brush, focusing on the areas where you want to reduce shine or lock the base in place.
The lightweight powder helps mattify, smooth and colour correct while staying natural looking on the skin. It can also help brighten under the eyes, correct redness and even out the overall complexion.
For more targeted setting, press it onto the skin with a dry beauty sponge.
Collection tip:
You do not need to powder every inch. Keep it where you want the blur and let the rest of the complexion stay soft.
STEP 5:
LOCK IT IN
Matte Grip Setting Spray
Base done. Blush blended. Powder in place. Time to make it official.
Mist Matte Grip Setting Spray evenly over the face and let it dry naturally.
The lightweight spray helps lock makeup in place for up to 16 hours while keeping the finish soft, blurred and comfortable. With niacinamide and chamomile extract, it also helps control oil and blur the look of pores.
The result is matte, but still fresh. Exactly what we came for.
Collection tip:
Give it a moment to dry before touching your face. Your soft focus masterpiece deserves the extra ten seconds.
STEP 6:
FINISH WITH A VELVET LIP
Soft Matte Lipstick
The skin is soft matte, so naturally the lips are joining in.
Swipe Soft Matte Lipstick straight onto the lips for smooth, buildable colour with a blurred matte finish. The creamy formula is infused with Ceramide NP, shea butter and carrot seed oil to help keep lips feeling moisturised and comfortable.
One swipe gives you an easy wash of colour. Build it up when you want something bolder.
The texture is velvety, the finish is soft and the whole look suddenly makes even more sense.
Collection tip:
For an even softer finish, tap the lipstick into the lips with your fingertip and blur the edges slightly.
WANT TO TURN THE
VELVET UP?
The easiest way to make this look feel a little more polished is to add more depth, not more products.
Build another light layer of foundation where you want extra coverage, add a little more Raspberry Ripple to the cheeks, press Blurring Powder into the centre of the face and finish with another sweep of Soft Matte Lipstick.
Same routine. Slightly more impact.
THE FINISHED
LOOK
Smooth, blurred skin, a velvety raspberry flush, shine kept in check and lips with soft matte colour.
Matte Blur Primer starts the smoothing. Lasting Perfection Matte Foundation builds the base. Velvet Cream Blusher keeps the complexion fresh, Blurring Powder adds that soft focus finish and Matte Grip Setting Spray helps everything stay put. Soft Matte Lipstick brings the velvet texture through to the final step.
Matte, but softer. Blurred, but still you.
SHOP THE
