THE EASY MAKEUP ROUTINE FOR
MORNINGS THAT START TOO EARLY
Some mornings you have time for the full routine. Other mornings, your alarm has been snoozed three times, your coffee is doing most of the heavy lifting and choosing between twelve eyeshadows feels like a decision for another day.
This is makeup for those mornings.
A lightweight base, concealer only where you need it, brows sorted in one pencil, lifted lashes and one stain doing double duty on cheeks and lips. Then, if you have another 30 seconds, a perfectly paired eyeshadow duo takes care of the rest.
Less deciding. Less digging through your makeup bag. Still very much ready to leave the house.
THE MORNING
LINE-UP
THE EASY BASE
Skin Tint
For lightweight, buildable coverage and a fresh, glowing second-skin finish with SPF 40.
THE QUICK FIX
Lasting Perfection Concealer
For covering blemishes, brightening under the eyes and adding extra coverage without redoing your whole base.
THE BROW BOOST
3-in-1 Sculpting Brow Pencil
For shaping, filling and grooming your brows without reaching for three separate products.
THE LASH LIFT
Lash Lift Tubing Mascara
For clean, lifted and lengthened lashes with a tubing formula that stays put throughout the day.
THE MULTITASKER
Cheek and Lip Stain
For buildable colour on cheeks and lips in one lightweight, long-lasting formula.
THE OPTIONAL EXTRA
Dynamic Duo Eyeshadow
For two complementary shades that make an easy eye look even easier.
THE QUICK MORNING
MAKEUP ROUTINE
STEP 1:
KEEP THE BASE EASY
Skin Tint
When you are already running late, this is not the morning for six layers of base.
Shake Skin Tint well, then blend a small amount into the skin using your fingertips, a brush or a sponge. The lightweight, serum-like formula gives a glowing, natural-looking finish and can be built up where you want a little more coverage.
With squalane and glycerine to hydrate, niacinamide to help smooth and refine the look of pores and vitamin C to brighten, it gives skin that fresh, second-skin finish without making your morning feel like a full production.
It also has SPF 40, making it an easy addition to your daytime routine.
Collection tip:
Start with less than you think you need and build from there. We are getting ready, not entering a blending marathon.
STEP 2:
CONCEAL, DON’T COVER EVERYTHING
Lasting Perfection Concealer
Next, concentrate on the bits that actually need a little extra attention.
Dot Lasting Perfection Concealer beneath the eyes, over blemishes or anywhere you want more coverage, then gently blend it into your Skin Tint. The lightweight liquid formula gives buildable coverage with a smooth matte finish and lasts for up to 16 hours.
The key here is not covering your entire face again. A little concealer in the right places can make the whole base look more finished without adding another heavy layer.
Collection tip:
Apply first, inspect second. You can always add another dot. Your entire under-eye does not need to disappear beneath concealer before breakfast.
STEP 3:
GET THE BROWS SORTED
3-in-1 Sculpting Brow Pencil
Brows have a habit of making everything look more put together, even when the rest of the morning absolutely was not.
Use the pencil to add light, hair-like strokes through any sparse areas, following the natural shape of your brows. The soft glide-on formula is designed for precise definition, while the built-in spoolie blends and grooms everything into place.
There is even a built-in sharpener, so shape, fill and tidy are all covered by one product.
Collection tip:
Keep the front of your brows lighter and build a little more definition towards the arch and tail. Polished brows, zero marker-pen energy.
STEP 4:
LIFT THE LASHES
Lash Lift Tubing Mascara
If there is one step that can make tired eyes look significantly more awake, mascara is doing a lot of the work.
Start at the roots and wiggle the wand upwards through your lashes to lift, separate and lengthen. The lightweight tubing formula wraps around each lash, building clean definition without clumping and catching even the smaller lashes around the inner corners.
It is smudge-proof, flake-proof and long-lasting, while the tubes remove with warm water at the end of the day.
Collection tip:
One coat is plenty for an easy everyday look. Save coat number two for mornings when you actually found the time.
STEP 5:
ONE PRODUCT, TWO JOBS
Cheek and Lip Stain
This is exactly the sort of multitasking we can get behind before 9am.
Add a small amount of Cheek and Lip Stain to the cheeks and blend it into the skin for a fresh flush of colour. Then take the same shade onto your lips and build it until you have as much colour as you want.
The lightweight, hydrating formula melts into the skin, gives a natural finish and lasts for up to 24 hours. It is also transfer resistant, which is handy when breakfast, coffee and the rest of your day are still ahead of you.
One product. Cheeks sorted. Lips sorted. Morning improved.
Collection tip:
Work quickly and build gradually. A stain is much easier to add than convince to leave.
GOT ANOTHER
30 SECONDS?
ADD A LITTLE SOMETHING TO THE EYES
Dynamic Duo Eyeshadow
If your coffee has kicked in and you have suddenly found another half a minute, this is your bonus step.
Each Dynamic Duo contains two complementary shades, one matte and one shimmer, so there is no standing in front of an eyeshadow palette trying to remember which colours actually go together.
Sweep the matte shade across your lid for soft definition, then tap a little shimmer onto the centre or inner corner for extra brightness. The creamy powder formula blends easily and is designed to stay crease-free.
Want it even quicker? Pick one shade and call it done. Nobody is checking whether you used both.
Collection tip:
Fingers are allowed. Especially on mornings when locating an eyeshadow brush feels unnecessarily ambitious.
MAKE CHOOSING
YOUR SHADES EASIER TOO
If deciding what to wear is already enough decision-making for one morning, Collection’s Virtual Try On lets you see how different shades could look before choosing your products.
Consider that one less thing to overthink.
THE FINISHED
LOOK
Fresh, glowing skin, targeted coverage, softly defined brows, lifted lashes and a wash of colour across cheeks and lips. Add the eyeshadow if you have time. Skip it if you do not.
Skin Tint keeps the base light and natural. Lasting Perfection Concealer steps in only where you need it. The 3-in-1 Sculpting Brow Pencil takes care of shaping and grooming, Lash Lift Tubing Mascara wakes up the lashes and Cheek and Lip Stain does two jobs in one. Dynamic Duo Eyeshadow is there when you have another 30 seconds to spare.
No complicated techniques. No ten-product routine. No pretending you woke up early enough to enjoy getting ready.
Just easy makeup for mornings when you really cannot be bothered.
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