Warm, golden makeup had a very good run. Now we’re switching things up. Think soft matte skin, a fresh raspberry flush, smoky grey eyes and lips with a little more depth. Cooler tones can make a look feel instantly more polished, but that does not mean everything needs to be dark, dramatic or difficult to wear. The trick is balance. Keep the base smooth, add colour where you want it and let one or two cooler shades do the talking.
THE LASH LIFT Lash Lift Tubing Mascara For lifted, lengthened lashes with clean, buildable definition that stays put.
THE LIP DEFINE Lip Liner For adding shape and definition with creamy, long lasting colour.
THE COLOUR FINISH Hydrating Lipstick For smooth, bold colour with a creamy texture that helps lips feel soft and moisturised.
THE COOL TONE MAKEUP ROUTINE
STEP 1:
START WITH SOFT MATTE SKIN
Lasting Perfection Matte Foundation
Cool tones look even better against a smooth, balanced base, so start by creating a finish that feels polished without looking heavy.
Apply Lasting Perfection Matte Foundation using your fingertips, a brush or a sponge, then build the coverage only where you need it. The lightweight formula gives buildable coverage and helps blur the look of blemishes, redness, dark spots and texture.
It also contains niacinamide to help control excess oil, plus vitamin E and glycerin to help keep skin feeling comfortable. With SPF 30 and up to 24 hours of wear, it gives you a matte base that still feels lightweight.
Collection tip: Build it gradually. A smooth base is the goal, not covering every sign that you have skin.
STEP 2:
BRING IN THE RASPBERRY
Velvet Cream Blusher in Raspberry Ripple
This is where the cooler colour story starts to come through.
Tap a small amount of Velvet Cream Blusher onto the apples or higher points of your cheeks, then blend it out with your fingertips, a brush or a sponge. The cream to powder formula melts into the skin and leaves a lightweight, velvety finish with a natural flush of colour.
Raspberry Ripple gives the look that cooler pop without taking over the whole face. Keep it soft for something more wearable, or build it up if you want the colour to make more of a statement.
Collection tip: Start small and blend before adding more. Raspberry is invited. Full berry takeover is optional.
STEP 3:
COOL THINGS DOWN AROUND THE EYES
Mini Eyeshadow Palette in Norway Nightfall
Now for the part that really changes the mood.
Norway Nightfall brings together deeper browns and greys, making it easy to move away from warmer golden tones without jumping straight into a full black smoky eye.
Start with one of the softer shades across the lid, then add a deeper grey or brown through the outer corner and crease. Blend the edges until everything feels soft rather than overly precise.
For more impact, build the deeper shade closer to the lash line and take a little underneath the lower lashes.
The intensely pigmented powders are easy to apply, blendable and designed to stay crease free throughout the day.
Collection tip: Smoky does not have to mean dramatic. A little grey at the outer corner can completely shift the look.
STEP 4:
LIFT THE LASHES
Lash Lift Tubing Mascara
Once the smoky shadow is in place, mascara gives the eyes that final bit of definition.
Starting at the roots, wiggle the wand upwards through the lashes to lift, lengthen and separate. The lightweight tubing formula wraps each lash for clean, buildable definition without clumping, while the curved brush catches even the smaller lashes around the inner corners.
The formula is smudge proof, flake proof and long lasting, so the cooler eye look stays sharp without turning into an under eye situation later.
Collection tip: Keep the first coat clean and lifted, then add a second if you want the eyes to feel a little more dramatic.
STEP 5:
ADD SOME LIP DEFINITION
Lip Liner
A cooler makeup look does not need a complicated lip combo. A little definition is usually enough to pull everything together.
Trace around the natural shape of your lips with Lip Liner, then soften the colour slightly towards the centre. The creamy formula is packed with pigment and is designed to resist smudging, fading and feathering for up to 12 hours.
You can keep the line clean for more definition or blend it in slightly before adding lipstick for a softer finish.
Collection tip: You do not need to redraw your entire lip shape. Follow what is already there and add definition where you want it.
STEP 6:
FINISH WITH CREAMY COLOUR
Hydrating Lipstick
Finish the look with Hydrating Lipstick for colour that feels polished without losing comfort.
Swipe it straight onto the lips, then build until you have the level of colour you want. The smooth formula is infused with shea butter, avocado oil and aloe vera extract to help lock in moisture while giving lips a fuller, more comfortable finish.
Wear it neatly over your liner or tap it in with your fingertip if you want the colour to look a little softer and more lived in.
Collection tip: Too polished? Tap the edges with your fingertip. Instantly softer, zero starting again.
WANT TO
TURN IT UP?
The easiest way to make this look feel more evening ready is to add depth, not more products.
Build a little more of the deeper Norway Nightfall shade around the outer corners and lash line, add a second coat of Lash Lift Tubing Mascara, tap on another touch of Raspberry Ripple and sharpen the lip liner before topping up your lipstick.
Same products. Slightly moodier result.
THE FINISHED
LOOK
Smooth matte skin, a raspberry flush, smoky grey eyes, lifted lashes and a defined lip with creamy colour.
Lasting Perfection Matte Foundation creates the base. Velvet Cream Blusher in Raspberry Ripple brings in the cooler flush. Norway Nightfall adds depth around the eyes, Lash Lift Tubing Mascara adds lift and definition, while Lip Liner and Hydrating Lipstick finish the look with shape and colour.
Cooler, softer and a little moodier. No full seasonal makeover required.
