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POWer Hold Gripping Eye Primer

For eyeshadow that holds on all day, the POWer Hold Gripping Eye Primer is your new best friend! With it’s easy to apply formula that prolongs eyeshadow wear, keep your look crease free and looking freshly applied for up to 24 hours.

With it’s creamy formula this POWerful primer will ensure your eyeshadow and eyeliner look more vibrant than ever!


  • Easy to apply
  • Prolongs wear for up to 24 hours
  • Keeps eyeshadow looking freshly applied
  • Gives a smooth base
  • Crease free
  • Helps eyeshadow to be water resistant
  • Suitable for all skin types
  • Vegan
  • £5.99

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    How to use

    1. Apply a small amount onto eyelids using your finger or the doefoot applicator and tap gently with your finger to blend out in a thin layer.
    2. Allow to dry before applying eye colour or eyeliner.


    *In a week long user trial on 58 women.

    • 89% of woman agree that the primer prolongs eyeshadow and/or eyeliner wear  
    • 83% of woman agree the eyeshadow stayed crease free all day
    • Eyeshadow stayed crease free all day for up to 24hr (after using the primer)
    • 81% of woman agree that eyeshadow looks freshly applied all day
    • Eyeliner/eyeshadow lasts up to 4x longer (after using the primer)
    • 89% of woman agree the primer helped eyeshadow and/or eyeliner to be transfer/smudge resistant
    • Transfer/smudge resistant for up to 24hr (after using the primer)
    • Water resistant for up to 24hr (after using the primer)
    • 89% of woman agree the primer keeps eyeshadow looking fresh
    • 93% of woman agree the primer stops colours fading
    • 81% of woman agree the primer helps eyeshadow shades looking more vibrant
    • 94% of woman agree the primer gives a smoother base to apply eyeshadow



    Isododecane, Talc, Dimethicone, Mica, Synthetic Wax, Trimethylsiloxysilicate, Disteardimonium Hectorite, Silica, VP/Eicosene Copolymer, Cetyl Ethylhexanoate, Polyglyceryl-3 Diisostearate, Silica Dimethyl Silylate, Oryza Sativa Starch, Propylene Carbonate, Methicone, Phenoxyethanol, Triethoxycaprylylsilane, Argania Spinosa Kernel Oil, Rosa Canina Fruit Oil, Tocopheryl Acetate, CI 77891, CI 77163, CI 77492, CI 77491, CI 77499.

    *Ingredients lists are subject to change. For most recent ingredient list, please refer to product packaging.

    Customer Reviews

    Based on 1 review
    Barbara Whitelegg
    Unlimited Power!!!

    What an amazing product.
    Applies easily with the softest applicator.
    It is such a nice texture , and you do not need much.
    It really does do what it says.
    Eye make up goes on perfectly , and is held in place till you decide to take it off.
    Fabulous stuff and so kind to the delicate eye skin.

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