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NEW incrediBROW® Semi Permanent Brow Gel

Fill, shape & hold brows in place for up to 24 hours. The highly pigmented gel comes with a micro spoolie for precise, mess-free application to catch & tint every hair.

The brow gel offers a long-lasting, fast-drying, lightweight formulation. Apply using the micro spoolie brush, combing the highly pigmented gel through the brows for immediately tinted brows that won’t budge. No touch-ups required.

Available in shades: Light / Medium and Medium / Dark


  • Vegan
  • Long-lasting 
  • Tints, fluffs & holds brows
  • Fast-drying 


light / medium
medium / dark
- +

How to use

  • Open brow gel product and pull out the spoolie brush.
  • Using upward strokes, and beginning at the edge of the brow, slowing brush the tint through the brows working your way to the front.
  • Best removed using an oil-based cleanser.


Isododecane, Trimethylsiloxysilicate, Dimethicone, Mica, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Ethylene/Propylene/Styrene Copolymer, Nylon-66, Phenoxyethanol, BHT, CI 77891, CI 77492, CI 77499, CI 77491.

Isododecane, Trimethylsiloxysilicate, Dimethicone, Mica, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Ethylene/Propylene/Styrene Copolymer, Alcohol, Nylon-66, Phenoxyethanol, BHT, Aqua, CI 77891, CI 77492, CI 77499, CI 77491.

*Ingredients lists are subject to change. For most recent ingredient list, please refer to product packaging.

Customer Reviews

Based on 7 reviews
Mary Horsfield
Almost a life changer!

I have no eyebrows at all because of a condition where I've lost hair on my head and body. I used to paint eyebrows on but that smudged. When I removed my make-up, seeing myself with no eyebrows was depressing and made me self-conscious. Then I found this product and I can keep it on all the time as it stays on and doesn't smudge. I just touch it up now and then, and take it all off sometimes to refresh it. So I now have eyebrows, which has made a huge difference! My only regrets are that my local Superdrug seems to have stopped selling it in favour of the eyebrow tint which doesn't work for me, so I've had to buy it online. Also, I wish there was a product like it to tint hair roots as the stuff that's supposed to do that (not by Collection) rubs off and makes a mess.


This is the best brow mascara I've come across. It really sets your brows and stays on all day. Comes off easy enough with a facial wash and flannel. Very affordable.

Great for sparse brows

I have really sparse brows and thought I’d give this product a try along with the brow kit.
I must say I’m really happy with it. I use it to go over the few brows that I have which gives me an idea of where to apply the brow kit palette afterwards.
I’d been using a much more expensive brand of palette with stencils before but this seems to work better and the addition of the brow mascara is great. It stays on all day even if I rub my brows by accident it stays put.
Highly recommended.

Dawn Griffiths

I have brows!!!! I have fair brows and this product gives me more defined brows. I do about 3 applications, letting each coat dry first as this gives them a bit more volume too! Then I take a very thin brush and swirl it on the spoolie to get some product on the brush, then gently apply it to my brows in fine feathery strokes. Amazing stuff, lasts a few days too!

Karen Railton

This is perfect. They give my browns definition colour and stays in place, no touch up needed.
I was using the benefit wow, but this is just as good.
Would recommend

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