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incrediBROW® Semi Permanent Brow Gel


Light Medium
Medium Dark

Intensify your brows with a fast-drying, long-lasting tinted brow gel!

IncrediBROW Semi-Permanent Brow Gel offers a unique lightweight formulation that helps shapes and sculpts brows whilst add definition for 24 hours. Each brow gel is accompanied with a custom dual ended applicator, featuring an angled brush and spoolie to keep the hairs in place and shaped. The easy applicator helps brows appear fuller and thicker after one application.

100% Vegan Suitable

Available in two shades, Light to Medium and Medium to Dark.

How to use:

    • Start by using the angled brush to apply the product to the brow.
    • Begin with the outline of the brow and then fill in by using soft strokes.
    • Use the spool end to brush through hairs to create perfect brows.

Other Collection products that this product works well with:

    • IncrediBROW kit (Blonde or Brunette) or IncrediBROW Semi-Permanent brow gel
    • Lash Surge or Fast Stroke mascara
    • Colour Lash Clear


Aqua, Synthetic Beeswax, Copernicia Cerifera Cera, Palmitic Acid, Acrylates Copolymer, Stearic Acid, Triethanolamine, Cellulose Gum, Propylene Glycol, Magnesium Aluminum Silicate, Phenoxyethanol, Methylparaben, Cetyl Alcohol, Imidazolidinyl Urea, Panthenol, Propylparaben, Disodium EDTA, Benzyl Alcohol, Dimethicone, Butylparaben, Ethylparaben [+/- CI 77891, CI 77499, CI 77491, CI 77492].

Customer Reviews

Based on 13 reviews
Karen H
A must for eyebrows

My daughter introduced this to me and also gave me eyebrow lessons... I am a victim of my youth in that I have over plucked there are areas that hair has not grown back leaving gaps.. I use another product to outline my shape and use my own brush to apply this amazing product... I get on with other makeup bits while this is drying. I then use a twizzle brush out the eyebrows. It is a perfect colour for me. It last all day and can for a few days. I was anxious that they had stopped making it (not available in the usual stores). So bought a number of them online. Very happy customer.. just do not discontinue it PLEASE

Claire Bulman
Best brow gel ever

Please don't discontinue this (I suspect it is being discontinued as its no longer available in stores) - this is the best brow gel I have ever used.
Texture, colour, staying power, waterproof, great value for money.
I have tried countless other brow gels from so many brands and none compare.

Worst decision ever if this is being discontinued :( :( :(

Great product!

This is a really good product for an amazing price. I have tried other gels (all consistencies) from other brands, including expensive ones, and am always going back to this one. I value it so much that I even shop online to get it, as it’s now unavailable in any of the stores, and I really dislike online shopping.

Ruby Phillips
The best

I currently can’t get my hands on this particular kit in any boots/Superdrug I’m hoping it hasn’t changed because the lip gloss style brush is ideal for adding thickness and the carving brush/spoolie for perfecting. The new one is just on a spoolie brush and doesn’t work anywhere near as well as this kit. It’s by far THE best brow product I’ve ever used

Ros Brooks
Fabulous Cosmetics

Loving the Bronze Gorgeous Glow Palette and Eye Palette. Easy to use website and arrived on time and well packaged

Thank you to the Collections Team

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